Every business operates differently but one thing we seem to have found in crafting businesses there are 2 different styles that seem prominent. All with their pros and cons of course. We wanted to share with you the 2 different styles we have seen in case you are starting off or find that your method is not really working and you are not quite sure where to go from where you are now.
The Inventory Method
This method requires some capital investment, as you will need to purchase some inventory to always have on hand stock for things you are selling.
The Running Open Sales Method
This method requires your business to focus on a few items at a time and run an open sale for items meaning that you create a few mock ups or post images of the product and you choose how long you will host the sale period. Then once you decide its over (usually based on inventory stock from your supplier OR a holiday is getting close) you place your order with the supplier and get ONLY products people have paid for already.
Overall both methods work depending on your market and the type of customers you have.
A mix of both methods can be used as well.
You have to find a method that works for you business and move forward based on YOUR client base. Even if someone is in the same area does not mean they target the same people.
Be sure to know your clients.